Morning Dew Vitamin C Serum
Active botanical vitamin C serum for brighter, dewy skin
What it does
A brightening antioxidant serum containing 15% vitamin C and potent New Zealand botanicals (that are renowned for thriving in some of the world’s harshest environments). This multi-award-winning serum brightens skin, evens skin ... Read More
What it does
A brightening antioxidant serum containing 15% vitamin C and potent New Zealand botanicals (that are renowned for thriving in some of the world’s harshest environments). This multi-award-winning serum brightens skin, evens skin tone, boosts collagen, and defends against future signs of aging.
Who it's for
All skin types and ages.
Benefits
How it works
Sensory
Awards
Quick Buy
CLINICAL TRIALS
4-week consumer perception trial of 36 participants aged between 24-56.
91%
Found their skin looked brighter
89%
Found their skin looked more dewy
86%
Found their skin looked more even toned
Key Ingredients
15% Vitamin C
Fades dark spots and boosts collagen for luminous skin.
2x Hyaluronic Acids
Dual molecular weights deliver long-lasting moisture.
1% Vitamin E
Hydrating, antioxidant molecule increases natural water retention.
0.5% Ferulic Acid
Protects against environmental stressors, boosting efficacy of Vitamin C.
NZ Blackcurrants
Packed with antioxidants to defend against environmental stress.
Sauvignon Blanc Grapeseed
A powerful antioxidant to fight free radicals and boost radiance.
Mamaku Black Fern
Clinically proven to reduce wrinkle volume and firm skin fast.
Kānuka
Anti-inflammatory and healing for calm, balanced skin.
Aqua, Sodium Ascorbyl Phosphate (Vitamin C, 13%), Glycerin, Algae Extract* (2.7%), Ascorbyl Tetraisopalmitate (Vitamin C, 2%), Tocopherol (Vitamin E, 1%), Betaine, Rosa Canina (Rosehip) Fruit Oil (1%), Ribes Nigrum (Blackcurrant) Fruit Extract*, Vitis Vinifera (Grape) Seed Extract* , Kunzea Ericoides (Kanuka) Leaf Extract*, Cyathea Medullaris (Mamaku) Leaf Extract*, Sodium Hyaluronate **, Phenoxyethanol, Xylitylglucoside, Lysolecithin, Sclerotium Gum, Anhydroxylitol, Brassica Campestris (Rapeseed) Seed Oil, Ferulic Acid, Polygonum Tinctorium (Indigo) Leaf Extract, Helianthus Annuus Seed (Sunflower Seed) Oil, Pullulan, Xanthan Gum, Xylitol, Ethylhexylglycerin, Sodium Phytate, Glucose, Camellia Sinensis Leaf Extract (Green Tea), Citric Acid, Centella Asiatica (Gotu Kola) Leaf Extract, Parfum, Limonene, Calcium Gluconate, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Linalool, 1,2-Hexanediol, Caprylyl Glycol, Glycyrrhiza Glabra (Liquorice) Root Extract.
* NZ native
** Low & High Molecular Weight Hyaluronic Acid
How to Use
Step 1
Pump twice into clean hands.
Step 2
Apply to clean, slightly skin for deep penetration.
Step 3
Finish with your Sun Milk Drops Tinted SPF50 for daily protection.
Save on the Set
AM/PM Treatment Set
Morning Dew Vitamin C serum 30ml
Yellow Moonbeam Retinal Elixir 30ml
The globally award-winning duo, now as a set.
Two potent, active serums designed to work together based on what your skin needs at different times of day.
Frequently Asked Questions
Vitamin C is a power player in creating that dewy, youthful glow. There are a gazillion studies proving it to work time and time again; offering a ton of regenerative benefits for your skin. When applied topically, it remains on the skin for 48 hours thereby having 30 times the therapeutic effect of oral vitamin C.
We have recently updated our Morning Dew Vitamin C Serum formula look and feel. We want to assure you that it is still the same product and uses the same active ingredients. The change in colour and texture is purely an aesthetic update designed to enhance the skin feel and provide a smoother application experience. The new version may appear lighter and have a slightly smoother consistency compared to the previous yellow liquid you are used to. Rest assured, the efficacy of the product remains unchanged, and you will continue to enjoy the same benefits.
80% of extrinsic aging is caused by UV exposure (US Environmental Protection Agency). More and more dermatologists and skin care experts now recommend wearing an antioxidant serum and a sunscreen — and many of them believe the antioxidant is the more important half of the duo.
While SPF should be your first line of defence, and does an excellent job of protecting against UVA & UVB, it only reduces free radical damage by 55%. The residual UV exposure from the rays that get through can trigger free-radical damage that accelerates skin aging, in the form of wrinkles, dark spots, loss of firmness, and other issues.
Antioxidants can help compensate for sunscreen’s inherent shortcomings (and for human error in application) by neutralizing the free-radical damage that sun exposure causes.
New Zealand’s botanicals are unique globally. Because they experience some of the greatest UV exposure on the planet - up to 40% higher than similar latitudes in North America - to survive they’ve had to develop a defensive mechanism. They generate incredibly high levels of antioxidants.
And these antioxidants benefit our skin in the same way they benefit the plants, protecting and repairing the cells to promote healthy, clear, luminous skin.
We use Sodium Ascorbyl Phosphate as our core vitamin C because it is GENTLE and STABLE (i.e. the good stuff reaches your skin). Sodium Ascorbyl Phosphate (SAP) is the holy grail as it offers similar perks as L-ascorbic acid, mainly antioxidants, and collagen-boosting and pigment-evening properties. Research has also shown it can regulate sebum production and acne inflammation, sebum oxidation (which is the early stages of acne development) so it’s essentially stopping acne production process before its begun. Boom.
We strategically combine Sodium Ascorbyl Phosphate with a second complimentary form of vitamin C, called Ascorbyl Tetraisopalmitate. Another super-stable form of Vitamin C, studies demonstrate that Ascorbyl Tetraisopalmitate will remain in the skin cells forty to eighty times longer than L-ascorbic Acid and will have as much as four times the effect[1]. Additionally, studies have shown faster absorption into the skin than other forms of vitamin C owing to its lipid solubility[2].
[1] Stamford, n. (2012).
Stability, transdermal penetration, and cutaneous effects of ascorbic acid and its derivatives. Journal of Cosmetic Dermatology, 11(4), 310-317
[2] Pilot evaluation of safety, efficacy, and tolerability of a new topical formulation for facial hyperpigmentation, combining ascorbyl tetraisopalmitate and crosslinked resilient hyaluronic acid, Hema Sundaram, MD, 2018
The Morning Dew Vitamin C serum is great for pregnant and breastfeeding women.
We do everything we can to source materials that are both safe for the planet and safe for the person. We also ensure our ingredients are sustainably produced, have a low impact on the land, and are easily regenerated. For example, in marine algae harvesting, our suppliers follow Tikanga Māori - a strict, traditional harvesting practice of the indigenous people of New Zealand. By using this time proven approach, we harvest our ingredients without compromising our environmental and social responsibilities. This respectful approach means we can offer high potency natural bioactives whilst respecting the land and water that the ingredients came from.
New Zealand